Budweiser  

We wanted Budweiser to be the first alcohol brand to take action in getting people to actually drink responsibly. The Buddy System is Budweiser's way to help people get home safely after a night of drinking.  

Silver - 2019 One Show Young Ones

Art Director: Brad Regruto & Duncan Spear

OOH

Ads will be placed in bars to get the word out about the partnership.