Family Feud

Family Feud will transcend the daytime game show category and move to a night time slot to attract a new set of viewers with its new edgier and unfiltered tone.

Art Director: Donnine Canamar


NEW SHOW, NEW LOOK

Just as the show’s content needed to pivot for a younger audience, so did the look. A fresh take was created to re-engage younger viewers.

FamilyFeud_Deck_.jpg

OOH

Social

Family Feud will release posts after dark with edgier captions to attract its new desired viewership.

 

Door Dash Co-OP

Family Feud Late Night will partner with DoorDash to supply branded carry out items to remind people to tune in.

Playable coasters that will be distributed at local bars and late night restaurants.

FamilyFeud_Deck23.jpg