OPI

Women don’t need the approval of men. Or anyone for that matter. They can do as they damn well please with their nails.

Art Director: Alex King

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Ambient

Branded hand dryers will be placed in women’s restrooms to encourage and remind customers that now is the perfect time to treat themselves

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Drops by OPI

An interactive app that lets users plan what colors they want to get their nails done and where they would like to show them off. 

OOH

To direct consumers to the app, OPI will create interactive colorful murals and installations.

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